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  JUNE 1999 - OCTOBER 2004

Senior Designer - Perception Advertising

An integrated design agency, working at local
and national levels advertising, marketing
and design. Progressed from middle weight
to senior designer and print buyer

Anglia Railways, Anton Print Group
Beresfords Property, Business Link
Dansk Furniture, Ford and Mercedes
GWR Radio Station, Havering College

Learning Skills Councils, Paul Simon Curtains
Royals Shopping Centre, Syner-Med Medical


Designed and artworked printed literature

Typographical skills and working grids

Logo and identity creation

Concepts and pitch work

Applied message hierarchies

Sourced and coordinated print production

Produced and administered press and outdoor advertising campaigns

Led on signage and exhibition projects

Built lasting supplier relations

Client competitor research

Art directed photo shoots

Sourced and manipulated creative imagery

Adhered to and applied brand guidelines

Implemented brands across differing media

Copy headlines, strap-lines and sign-offs
  MAY 1997 - JUNE 1999

Designer - Complete Group


Creative agency based within a full
service catalogue production company. Progressed from junior to middle weight designer

Argos, Dewalt, Dixons, Harrods
John Kobal, Jo Malone, Mazda, Sony


Copy intense, product led, multiple
page layouts

Monitored design templates being implemented into artwork

Applied identites to campaign
literature and exhibition graphics

Worked on in-house advertising
and marketing material

Evolved companies logos

Rendered the group's
own corporate typeface

Born families of corporate imagery
from a blank canvas

Retouching and image correction

Stylised mood boards

Presentation documents


JANUARY 1997 - MAY 1997

Designer

Short term placement at
publishing house