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JUNE 1999 - OCTOBER 2004 Senior Designer - Perception Advertising An integrated design agency, working at local and national levels advertising, marketing and design. Progressed from middle weight to senior designer and print buyer Anglia Railways, Anton Print Group Beresfords Property, Business Link Dansk Furniture, Ford and Mercedes GWR Radio Station, Havering College Learning Skills Councils, Paul Simon Curtains Royals Shopping Centre, Syner-Med Medical Designed and artworked printed literature Typographical skills and working grids Logo and identity creation Concepts and pitch work Applied message hierarchies Sourced and coordinated print production Produced and administered press and outdoor advertising campaigns Led on signage and exhibition projects Built lasting supplier relations Client competitor research Art directed photo shoots Sourced and manipulated creative imagery Adhered to and applied brand guidelines Implemented brands across differing media Copy headlines, strap-lines and sign-offs

MAY 1997 - JUNE 1999 Designer - Complete Group Creative agency based within a full service catalogue production company. Progressed from junior to middle weight designer Argos, Dewalt, Dixons, Harrods John Kobal, Jo Malone, Mazda, Sony Copy intense, product led, multiple page layouts Monitored design templates being implemented into artwork Applied identites to campaign literature and exhibition graphics Worked on in-house advertising and marketing material Evolved companies logos Rendered the group's own corporate typeface Born families of corporate imagery from a blank canvas Retouching and image correction Stylised mood boards Presentation documents JANUARY 1997 - MAY 1997 Designer Short term placement at publishing house